For my first culture jam I decided to do a spin on Chick-fil-A and their values. Last year there was a pretty big uproar about how they were a very homophobic company. The president decided to make it very public that he wanted to keep up with the definition of family as it was in the bible. Since there's another very prominent group of people who want to keep these same values going I decided to merge them together. I took signs from Westboro Baptist Church (WBC) protests and placed them over the "Eet Mor Chik'n" signs the cows were holding. I used Photoshop to cut the original signs out and paste the WBC ones into the empty spaces, blending where needed. I messed with contrast and color to try to get them to match as well as I could but I had some difficulties. I don't think its 100% convincing. I definitely could have done better on getting the signs to look more real and blended in.
PETA Culture Jam
This culture jam is a statement against PETA and the media. PETA (People for the Ethical Treatment of Animals) is an organization that highly promotes veganism. They love to sexualize and shame women's bodies frequently in their advertisements.
I found this one particularly offensive so I decided to change it up a bit. I took out all of the text and touched up parts of the body that I had to erase. I made the advertisement a body positive poster since all we ever see is very thin women in the "get your summer body ready, swimsuit season is coming!" articles and things. I'm trying to get the point across that your "summer body" is whatever body you are in. No one should be able to shame anyone for being confident in themselves. PETA thought they were clever playing off the media's influence on women, and it's effective but no one should be shamed based on their body size and that's what I want to say in my culture jam. I think my concept works well but I'm not happy with the background. I kept messing with it to try and make it look less like a desert but it kept turning out strangely.
Free Assignment: String Monster
For my free assignment I went the route of digital painting I suppose. I don't know exactly what I would call this, for me it's closer to a comic panel without words. I used my tablet and different brushes to draw, outline, and color each element in the picture. I have a habit of drawing little monsters whenever I get bored but they never go past the "doodle" phase of their lives. This one has more context than most do. The bunny-monster is really excited about the string. I rarely ever put in anything but a monster on a cliff. I used a different layer for each elements, their line work, and their coloring. I tried to use complementary colors throughout because I like the effect it has. There isn't a whole lot of conceptual meaning behind the drawing. I may go back in later and add more of an atmospheric background or maybe liven up the colors a bit.
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